Creative Director — Miami, FL
Designing luxury
from the inside out
20+ years translating global creative vision into locally resonant, commercially driven retail environments for the world's most demanding brands.
Scroll
20+ years translating global creative vision into locally resonant, commercially driven retail environments for the world's most demanding brands.
I lead by doing. Fluent in SketchUp, Illustrator, Photoshop, Figma, and AutoCAD at a production level — I personally design 3D store visualizations, pop-up environments, window animations, brand guidelines, and campaign identities for some of the world's most demanding luxury houses.
My career spans Tiffany & Co., Chopard, Cartier, and L'Oréal across 300+ points of sale and budgets up to $8M. I hold the operational credibility to take a project from creative brief to grand opening without losing anything in translation.
Bilingual in English and Spanish. Based in Miami, deeply fluent in the LATAM and Caribbean market dynamics that define this region. I approach every engagement as a creative director: strategy first, design second, execution always.
Full-cycle retail construction project management across the Americas — from blueprint review and vendor selection through budget control, construction oversight, and grand opening delivery.
Specialized in travel retail store design — personally modeled all backwall and gondola environments in SketchUp. Design and technical liaison between L'Oréal global HQ and regional operational teams.
Led the $8M renovation of the Chopard 5th Avenue flagship. Directed the full Americas VM program — Canada, Mexico, and all of South America. Produced all visual design outputs for the territory.
Built the LATAM VM program from the ground up across 120 doors — vendor relationships, regional rollout processes, and brand presentation standards from Mexico to Uruguay.
Directed renovation of all boutiques across LATAM and the Caribbean to Cartier's new global standard — a multi-year, 200+ point-of-sale initiative across multiple countries.
Designing complete brand identity systems from scratch for clients across lifestyle, real estate, beauty, and consumer goods — logo, typography, color, brand application, and retail concepts.